Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. What your product is doesn’t really matter. This secret works with everything.
To make it even more valuable, practically nobody uses it. This is the reason why it’s still a secret. What is it?
It is a face.
A face is what everyone loves to see. Seeing your face is something your pets like as well. Try looking at all the ways in which people are attracted to faces. You may be aware of the Potato Head craze that happened a few decades ago. Also taking us by storm is the Pet Rock.
People wear the face of favorite cartoon characters as charms or on tie clips. We are used to receiving “smilies” in Emails and dashing off a smiley face on a note we write.
Below are 5 ways you can use a face to sell your product.
If you have a Web site, include snapshot of yourself. Instant trust will be built by doing this. Buying and selling is a personal matter and customers like to feel they are dealing one-on-one with a real person.
A picture of a person is what you can place on your product. It can be on a book cover or on packaging. Researchers discovered that viewers are most attracted by a face that is looking straight at them eye to eye.
For a mailer or a postcard or any advertising piece, a pet’s face is considered very effective. It can be used for any type of product not just pet products.
Testimonials are powerful buying triggers. The would-be buyers will believe those who have already bought it. If you want your testimonials to be stronger, then provide a picture of the testimonial giver.
Bottom line – put a face on your product as soon as you can. Your marketing will come alive and good things will happen.